A 91% mortality rate is not just a cancer. It is an emergency. With a new approach to pancreatic cancer research, we can, and we must, change these statistics.
CodePurple is the only national awareness and advocacy campaign to drive a bold new approach to federal pancreatic cancer research. We need a model that is autonomous, flexible, and ambitious to tackle the major medical challenges of today. The NIH funds important basic science and research. This new initiative would leverage these and other federal research assets to build new capabilities for diseases that have not benefitted from the current system. High-impact investments with interdisciplinary capabilities will fast-track development of an early detection test and curative treatments for pancreatic cancer. We need to measure effectiveness by lives saved.
Our campaign includes television and digital public service announcements; coalition building within the medical research community, other cancer organizations, and private foundations; and development of bipartisan support with a first-in-class advocacy team to move our policy agenda forward.